Hyperflyer
+ Brand Campaign
Hyperflyer is an app-based delivery service. The food delivery market is hyper-competitive, and with over 60% of young adults (18-29) in the United States having used food delivery apps within three months, the primary demographic in mind drove the main branding for this small startup.
I derived inspiration from American aviation badges and insignias as a play on its "flyer" identity. Hyperflyer prides itself on its ethics, and borrowing the visual language from the past helped root the brand in human familiarity. Hyperflyer is one of the only delivery companies that doesn't require fees from restaurants, making the service the most ethical choice for users and small businesses.
With a heavily skewed demographic towards young adults, I designed uniforms inspired by Alpha Industries' M1 bomber jacket, the original flight jacket created for the US military. Ultimately, I wanted to design uniforms that workers would want to wear and be proud of wearing outside of work.
